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	<title>CRM &#8211; WorkAsOne.com</title>
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		<title>Contextual Social CRM, an example of Social Contextual Collaboration</title>
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					<comments>https://www.workasone.com/collaboration/contextual-social-crm-an-example-of-social-contextual-collaboration/#comments</comments>
		
		<dc:creator><![CDATA[Samir]]></dc:creator>
		<pubDate>Wed, 12 Jan 2011 20:56:20 +0000</pubDate>
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					<description><![CDATA[For decades, CRM (primarily used for SFA) has been “that critical application that really is not used.”  This is because CRM is typically top-down driven, but bottom-up resisted.  Executives want a better understanding of how sales is doing, but sales people do not want additional tasks that only take time away from earning their commissions.  [...]]]></description>
		
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